MARKETING PRODUCER

Marketing Producer

GENERAL INFORMATION

Full Time

Salary 

Paid vacation & sick/personal time during first year of employment

Eligible for health/dental/vision benefits, FSA, STD, LTD, Life Insurance, 401k & Cell Phone Reimbursement

Monday – Friday 8:30am – 5pm.  Evenings & weekends, as necessary

Reports to: Senior Marketing Producer

Direct Reports: None

 

QUALIFICATIONS

  1. Social media account management and content creation, with a focus on video
  2. Proficiency in Adobe Creative Suite a must
  3. Exceptional written and verbal communications skills
  4. High level of organizational skills and the ability to prioritize projects, manage multiple projects simultaneously and meet deadlines
  5. Confident, enthusiastic and professional demeanor in interactions with clients, vendors and colleagues
  6. A thorough grasp and understanding of the HMR brands and luxury brand world as a whole
  7. Able to collaborate with peers and staff to successfully facilitate the position responsibilities
  8. Excellent follow up skills a must
  9. Experience with seo is a plus

 

RESPONSIBILITIES

Email Marketing & The HMR Blog

Website Maintenance

Social Media Management: Instagram, Tik Tok, Linkedin, Twitter & Facebook

Online Media & Business Listings Management

Branding & Marketing Content Creation, Including Video

Photo Library Upkeep & Management 

Press Management + Media Submissions

Internal Administrative  

 

BREAKDOWN OF RESPONSIBILITIES

EMAIL MARKETING

  • Email list creation and upkeep 
  • Collect emails from marketing and promo activations: add to database
  • Create and send follow up emails for: marketing activations, promo events, and so forth
  • Work with supervisor on scheduled promotional emails for the daily floral order department and Maison HMR
  • Assist supervisor in outfacing HMR brands internal & external communications, as needed 

WEBSITE MAINTENANCE 

  • SEO maintenance
  • Quarterly update of gallery photos 
  • Regular maintenance and editing as needed on inquiry forms, employment pages, job listings, daily floral order pages and Maison HMR
  • Regularly update press section with featured HMR content in print and online

SOCIAL MEDIA MANAGEMENT:  Instagram, Linkedin, Twitter, Facebook & Tik Tok

  • Consistent content creation, including a focus on video content
  • Collaborate with supervisor on topic selection, execution of written content & posting
  • Collaborate with supervisor on launch of recurring blog series
  • Solicit and collaborate with outside vendors on feature posts
  • Launch of new social media platforms, as needed
  • Monitor engagement & data analytics
  • Onsite event + in-studio video content creation

ONLINE MEDIA AND BUSINESS PROFILE MANAGEMENT 

  • Create/manage existing and needed profiles on various sites, namely Google
  • Update content including verbiage, images and listing details
  • Contribute editorial content and images for features 
  • Explore additional outlets with potential 

BRANDING + MARKETING

  • Assist in the creation of branded materials as needed
  • Assist and create updated flip books as needed
  • Reorder daily floral and other branded print materials as needed
  • Update branded conference room materials
  • Ongoing creation of new branded material: business cards, etc.
  • Explore and brainstorm new marketing initiatives with supervisor
  • Assist supervisor with copywriting as needed
  • Assist supervisor on marketing activations, external + internal, as needed

PHOTO LIBRARY UPKEEP

  • Extensive and ongoing maintenance and upkeep including
    • Keywording
    • Organization
    • Timely uploads of new albums
  • Assist sales and inventory team in searches

PRESS

  • Grow press hits on HMR’s mid-tier productions to local and national online outlets
  • Expand press pool contacts/reach
  • Consistently submit
  • Select photos and provide submission details to editors
  • Develop relationships/familiarity with appropriate publications

INTERNAL ADMINISTRATIVE

  • Update Brag Board monthly
  • Assist with various technical issues and troubleshooting
  • Work on event installations for All Hands on Deck as needed
  • Attend and/or supervise marketing related on-site events

The above noted job responsibilities/requirements are not intended to describe, in detail, the multitude of tasks that may be assigned but rather give the employee a general sense of the responsibilities and expectations of his/her position.  As the nature of business changes so, too, may the essential functions of this position.

 

Please email a resumé and cover letter to jobs@hmrdesigns.com for consideration.