HMR40

 

Forty years ago HMR Designs was born with a man and a flower cart. Since then we have grown into a team of nearly two hundred full and part-time artisans who have worked cohesively to create-one-of-a-kind experiences for clients and partners alike. Day after day, decade after decade, we have consistently aimed to reinvent design boundaries while remaining true to our core belief that good taste never goes out of style. On Thursday, April 11th we celebrated those forty years of innovation the best way we know how; with an immersive event experience right here in our own home. And what a celebration it was, hundreds of the event industry’s most esteemed professionals, discerning guests, and our own beloved heritage clientele were welcomed into our state-of-the-art production studio for an unrivaled design experience intended to leave attendees in awe.

It could be said that the celebration was forty years in the making, as that is exactly what our expert artisans prepared to showcase during the event; forty years of evolutionary design.  “We were excited to show our guests yet again what we do best – immersive, transformative decor, and we took that to a higher level by appealing to every sense: taste, touch, smell, and sound,” said Senior Designer Nick Watts. Arriving guests were greeted by a Gospel Choir just outside of our doors where they soon found themselves amongst a field of delphiniums as they passed the entrance. Making their way to our Atelier for the evening’s first cocktail, attendees were invited to mingle from room to room, which included mesmerizing Cherry Blossom and Lavender alcoves, each set to ignite a sense of tranquility through sound, smell and space.

Cherry Blossoms and serene music saturate a studio space. Photo by Kent Drake Photography.
Cherry Blossoms and serene music saturate a studio space. Photo by Kent Drake Photography.

No corner was overlooked, as even our Floral Studio transformed into a living, breathing botanical activation with models wearing tailored greenery while the sounds of a soft jazz quartet performed nearby. The Woodworking and Art studios each received their own musical accompaniment of a string orchestra and mariachi band, respectively. Of course, this was just the cocktail hour. The grand hoorah took place in an elevated tent constructed in our private lot, set to provoke and astonish. Through a candlelight hallway filled with white phalaenopsis orchids and staghorn ferns, guests were welcomed into the glowing space of HMR40.

An interior shot of the HMR40 tent. Photo by Kent Drake Photography.
An interior shot of the HMR40 tent. Photo by Kent Drake Photography.

Greenhouse windows enclosed the expansive room, adorned in deep hues with plush seating and striking metallic accents. A 50 foot bar surrounded by a custom serpent print top centered the space as ballerinas fluttered about the crowd. Eyes soon drifted to the tremendous geometric brass overhang embellished with a melange of orchids and roots. Cherry blossoms graced tabletops as topiaries stood in any spare space left to fill. Not long after a crowd assembled, a medley of performances kicked-off that lasted throughout the duration of the evening.

Elan Artists dancers take center stage at HMR40. Photo by Scott Clark Photo Inc.
Elan Artists dancers take center stage at HMR40.
Photo by Scott Clark Photo Inc.

“We help every single one of our clients tell their story each and every day through countless celebrations,” said CEO Rishi Patel.  “It was an interesting challenge and an honor to finally be able to tell our own story. After thousands of hours of exploration, designing and crafting, our design direction was actually pretty simple, (yet very complex, laughs Patel): creating art thru visual installations that will instantly transport guests into a state of awe never experienced before.  Most importantly, through this process, we were reminded how grateful we are to be able to celebrate so much, and we can’t wait to see what the future holds.”

A heartfelt thank you to the incredible team and partners that made this celebration possible: AJF Wholesale, BBJ Linen, Beatmix Music, Blue Plate Catering, Delaware Valley Floral, Elan Artists, Entertaining Company, Fleurametz, Food for Though, Frost Chicago, Halls Rental, Hilverda De Boer, Kennicott Brothers, Kent Drake Photography, Marquee Event Rentals, Nuage Designs, RedBliss Design, Tailored Elements, The Grand Bevy, VIP Valet and last but not least, the talented people of HMR Designs. Here’s to another forty years.

  • 'Seating and bar arrangements at HMR40. Photo by Kent Drake Photography. '
  • 'A floral model amongst a field of delphiniums. Photo by Kent Drake Photography. '
  • 'The HMR40 center stage. Photo by Kent Drake Photography.'
  • 'Bar details at HMR40. Photo by Kent Drake Photography.'
  • 'Elan Artists performers. Photo by Kent Drake Photography.'
  • 'Bob Mertzlufft, Bill Heffernan, and Byron Boone. Photo by Kent Drake Photography.'
  • 'Bill Heffernan, Rishi Patel, Byron Boone, and Bob Mertzlufft. Photo by Kent Drake Photography.'
  • 'Floral Studio details. Photo by Kent Drake Photography.'
  • 'The Lavender alcove activation. Photo by Kent Drake Photography.'
  • 'An immersive disco space. Photo by Kent Drake Photography.'
  • 'The HMR40 team. Photo by Kent Drake Photography.'