Whether beaming across a stage background or inconspicuously incorporated into a cocktail napkin, event graphics find their way into nearly all of our celebrations. For some parties, our graphics grace menus, lampshades, dancefloors or bars. Oftentimes they also accompany monograms and directional signage. Regardless of their location, though, they are among the personalized details that truly distinguish one celebration from another.
Robyn Rachel Photography | Big City Bride | 19 East
When it comes to Mitzvahs and corporate shindigs in particular– graphics are the cohesive thematic element that everything else unfolds around. It’s these celebrations where our graphics team quite literally puts the “art” into “party,” as with this completely “tired” corporate anniversary:
…or this Mitzvah, where we ‘D’d’ all that we could ‘D:’
As you can see, we have a lot of fun covering surfaces. But what exactly goes into the graphics process?
THE GRAND THEME OF THINGS
After initial design meetings, wherein plans are fleshed out and ideas unpacked, our event designers approach our graphic designers with a theme. This theme is crucial to the design process, as the graphics team will pull their inspiration directly from it, and it will, in turn, be translated into a plethora of graphics.
Fruit abounded for this stunning Carmen Miranda Themed affair:
It was all about the big top for this circus theme:
And what could be more fun than a Halloween theme?
When possible, designers or producers provide a sketch that can help as a jumping off point for a logo or pattern. However, if no sketch is provided, the art team has full creative licence, which can also prove quite fruitful.
ALL TOGETHER NOW
Once some initial designs are produced, event planners are looped in for initial feedback. The graphics team benefits greatly from the professionalism of our design team as well as partner planners, who have done their homework and can thus give direction with full confidence as to their clients’ tastes and wishes.
Here, various baseball-themed signage is created in an effort to match an initial vision:
This is where it becomes important to being open to changes. In order to work with everyone involved, “you have to think on your feet and easily jump between different aesthetics,” notes Graphic Designer Charles Scobee. “With such custom work, changes are absolutely to be expected.” There’s simply no room to become attached to anything you create.
Here, a floral-themed logo undergoes several iterations before being finalized:
Once a design is reached, it will be incorporated into patterns, branded onto furniture and room elements, and made into actual props by our 3D art production team. Consistency and cohesion are key throughout this process.
“All of the artwork has to work together,” notes Charles. “The pieces all have to be individual, but they have to complement each other, and speak from the same voice.”
In the end, the artwork at a Mitzvah or corporate bash can be as instrumental to the overall aesthetic as flowers or a bridal party are at a wedding. It’s these elements, after all, that remind you exactly what you’re celebrating.
Special thanks to Charles for his contributions to this post.